In a recent article written by Herman Tumurcuoglu on MarketingProfs, he establishes an aggressive stance about the state of the online reputation management industry immediately. In the first couple of sentences, the ORM Expert makes the reader understand that the industry does not currently have a healthy reputation… and they manage reputations! From a series of companies that have scammed clients with promised ORM results, all companies are suffering. However, the issues are not going away either for clients. Although companies and business professionals are having trouble trusting ORM companies, their reputation issues remain very alive.
In the article, Tumurcuoglu reveals the steps of an ORM contract and how he has been so successful. Not to mention that he is a pioneer of the web search industry, his business knowledge and interpersonal relationship experience has allowed him optimally use word-of-mouth and sales to sell his services. During a contract, there are three stages for Tumurcuoglu: “pre-mandate, process during mandate, and reporting”. The majority of agencies have problems within the first two steps. To summarize what Tumurcuoglu elaborates on, be transparent and honest. In the “pre-mandate” stage, often times businesses want to gain contracts or sell so badly that they will “fluff up” their services to make them sound better than they are. As a result, the chances of contract performance decrease significantly and clients are quickly displeased. In the ORM industry, results take time. For any work to appear natural to search engines, the work needs to slowly pulse and be maintained. Any work that is done quickly, unnaturally, or with black hat spammy links will hurt any online reputation. Without an established proven strategy, your contracts are bound to failure.
How can reliable and accountable companies guarantee clients and how can clients guarantee reliable and accountable services? Building a network and branding your company will ensure that you are a trusted company. Additionally, having clients that can testimonies on behalf of your work is proof of credibility. All potential ORM company clients should request this and be prepared with in depth questions to avoid a scam.
It’s simple: the Internet has allowed everyone to scam and anyone can be victim. Your online reputation needs to be handled with care. For that reason, Tumurcuoglu is set out to repair the ORM industry’s reputation by offering reliable and credible services. Contact him today to inquire about services and scam avoidance advice.