How Much Does WhatsApp Business Cost?

WhatsApp Business is a free app that businesses can use to communicate with customers. However, there are some costs associated with using the WhatsApp Business Platform, which allows businesses to send more advanced messages and track their customer interactions.

The WhatsApp Business App

The WhatsApp Business App is free to download and use. It includes features such as a business profile, a catalog, and chat tools. Businesses can use the app to send messages to customers, answer questions, and provide support.

The WhatsApp Business Platform

The WhatsApp Business Platform is a paid service that provides businesses with additional features, such as:

  • The ability to send template messages
  • The ability to track customer interactions
  • The ability to integrate with other business software

The pricing for the WhatsApp Business Platform is based on the number of conversations that a business has. There are four conversation categories: marketing, utility, authentication, and service. The rates for each category vary depending on the region.

For example, in India, the rates are as follows:

  • Marketing conversations: Rs 0.48 per conversation
  • Utility conversations: Rs 0.24 per conversation
  • Authentication conversations: Rs 0.12 per conversation
  • Service conversations: Free

Overall, the cost of WhatsApp Business depends on how you use it. If you only use the WhatsApp Business App, it is free. However, if you want to use the WhatsApp Business Platform, there are some costs associated with it.

Here are some tips for reducing your WhatsApp Business costs:

  • Use the WhatsApp Business App for as many of your interactions as possible.
  • Use template messages to send out recurring messages, such as promotions or announcements.
  • Track your customer interactions to see which conversations are most valuable to you.
  • Use a WhatsApp Business Solution Provider to help you manage your account and optimize your costs.

By following these tips, you can save money on your WhatsApp Business costs and get the most out of the platform.