Speyer is one of the most successful companies in the world. They specialize in global real estate investments and have used a variety of different marketing tactics that would be useful to other firms. Some of the marketing tactics that Speyer has used are:
- Marketing Artificial Intelligence: Marketing A.I was only used recently in some of Speyer’s marketing and projects because of how new it is. They specialize in data driven content marketing which not only promotes their projects and new developments but their brand name.
- Behavior-driven Messaging: Behavior-driven Messaging is a way of personalizing the communication channel. Personalizing communication is very effective to draw people into your business. By picking up on popular trends such as penthouses and what commercial and residential retailers want, Speyer is sending a message to their followers: they are listen to their needs and wants which highly influences their behavior. Clients and potential clients are more likely to want to do business with Speyer.
- Budget for Buyers (or Leasers): To empower their clientele, Speyer is pricing their spaces at very competitive prices for their luxury stuff. As a result, they are growing quickly all over the world.
Some of the other techniques that Speyer has used include connecting with their audience, highly targeting certain demographics and segments around the world and getting creative with their project management.